Skip to content
ATSPrep
Build my resume

Marketing manager resume template

See the finished document, where its evidence is, and the plain text a parser pulls out. Then put your own story in it.

Compare your resume to this marketing manager templatePDF or Word. The file stays on your device.Check my resume

Review score
98
Evidence
100%
Words
256

Scored by the same rules the Studio uses. How scoring works

Why it works

  • One page in all six layouts256 words, so switching designs never pushes it to a second page.
  • 7 of 10 bullets name a resultThe rest show the scale of the work, which a recruiter reads as proof too. Counted by the same Review the Studio runs.
  • Headings an ATS already knowsSummary, Experience, Education, Skills, in that order.
  • Reads back as plain textOne column with no tables or icons. The ATS text tab shows what a parser gets.
What a recruiter sees
Elena Brooks
Senior Marketing Manager
elena.brooks@example.com · +1 (617) 555-0138 · Boston, MA · linkedin.com/in/elenabrooks
Summary

B2B marketing manager with eight years building demand programs for SaaS and professional-services firms. Owns a $3.2M budget and plans campaigns with sales from the pipeline backwards.

Experience
Senior Marketing Manager
2022 – Present
Harborline Software · Boston, MA
  • Run demand generation across paid search, content, webinars and partners, sourcing $18.6M of qualified pipeline from a $3.2M annual budget last year.
  • Rebuilt lead scoring in HubSpot and Salesforce; MQL-to-opportunity rose from 18% to 31%.
  • Ran account-based campaigns with sales for 120 named enterprise accounts that opened 47 sales opportunities and $4.8M of pipeline in two quarters.
  • Lead a five-person team and three agencies; campaign build time fell from 21 to 9 days.
Marketing Manager
2019 – 2022
Northstar Advisory · Boston, MA
  • Moved $840K of media spend to higher-converting segments, cutting cost per acquisition 29% and lifting return on ad spend from 2.6x to 4.1x.
  • Built a content and SEO program that grew non-branded search traffic 74% in a year.
  • Wrote launch messaging with sales for three new services that closed $2.1M in year one.
Marketing Specialist
2017 – 2019
Cedar House Media · Providence, RI
  • Ran email campaigns to 180K subscribers; 36 A/B tests lifted click-through to 4.6%.
  • Coordinated 11 industry events that produced 1,300 leads.
  • Built Google Analytics reports for 14 client accounts, saving 22 hours a month.
Education
B.S. Business Administration
2013 – 2017
Northeastern University · Boston, MA
Concentration in Marketing
Skills
Strategy: go-to-market, positioning, segmentation, account-based marketing
Channels: paid search, paid social, SEO, content, email, webinars, events
Platforms: HubSpot, Salesforce, Google Analytics 4, Google Ads, LinkedIn Ads
Measurement: pipeline attribution, CAC, ROAS, conversion analysis
Layout

A warm serif name and headings with short colour underlines, over a plain sans body. Switching layouts never changes the words.

Use this exampleSee all templates

Opens in the Studio on this device, in the Folio layout. Replace the sample details with your own before you export.

Try it with your name

A preview only. Nothing is saved.

Marketing resumes often stop at channels and campaigns. Hiring teams need the commercial result: qualified pipeline, conversion, acquisition cost, retention and revenue. This example shows how to connect strategy and execution to numbers while keeping the literal platform and methodology keywords an ATS will search for.

Marketing manager resume summary example

Target roleSenior Marketing Manager
SummaryB2B marketing manager with eight years building demand programs for SaaS and professional-services firms. Owns a $3.2M budget and plans campaigns with sales from the pipeline backwards.
1 of this role's keywords is in the summary
  • pipeline

The candidate is fictional, so swap in your own numbers. Stuck? The resume summary generator drafts one from your title and results.

Why most marketing managers don't get the call

Skills and keywords for a marketing manager resume

Applicant tracking systems match on literal strings. Spell each term the way the job posting spells it, and group related skills so people and parsers can both follow it.

Strategy

  • go-to-market strategy
  • positioning
  • segmentation
  • campaign planning
  • market research

Demand generation

  • paid search
  • paid social
  • SEO
  • content marketing
  • email marketing
  • events
  • lead generation

Revenue metrics

  • pipeline
  • CAC
  • CPL
  • ROAS
  • conversion rate
  • attribution
  • marketing qualified lead

Platforms

  • HubSpot
  • Salesforce
  • Google Analytics
  • Marketo
  • Google Ads
  • LinkedIn Campaign Manager

Have the real job posting? Paste it into the keyword scanner to see the skills it asks for most, and which ones your resume is missing.

Why each choice was made

  1. Why channel names stay beside outcomes

    The channel is the searchable keyword; the outcome is the reason a recruiter keeps reading. Each strong bullet needs both.

  2. Why the budget appears once

    A total managed budget establishes seniority. Repeating it on every bullet wastes space better used for conversion, pipeline and efficiency results.

  3. Why brand work still gets measured

    Brand programs can carry aided awareness, direct traffic, share of voice, event attendance or sales adoption. Choose the closest defensible behavior instead of calling the work unmeasurable.

Marketing manager resume questions

See all ATS-friendly resume templates, check your file with the free ATS resume checker, or read how each ATS reads resumes.

What skills should I put on a marketing manager resume?

The skills the job posting names, spelled the way it spells them. For a marketing manager that often includes go-to-market strategy, positioning, paid search, paid social, pipeline and CAC. Show each one in a bullet with a result, then list the core ones again in a short skills section.

How do I write a marketing manager resume summary?

Keep it to two or three sentences: your years of experience and where, the scale of your work, and one result with a number. Leave out words a recruiter cannot check, like hardworking or passionate. The example summary on this page shows the pattern.

Is this marketing manager resume template free?

Yes. Open it in the Studio, replace the example with your own work and download it as a PDF in a free design (Signal, Editorial and Minimal). Word files and the other designs come with ATSPrep Pro. There is no watermark; downloading needs a free account.

Is this marketing manager resume template ATS friendly?

Yes. It is one column of real text with standard section headings, and no tables, text boxes or text inside images, so parsers read it in order. Run your finished file through the free ATS resume checker to see the text it gives back.

Keep the pattern. Tell your story.

The Studio opens with this marketing manager example loaded. Edit any bullet and the Review score updates as you type. Editing needs no account; downloading needs a free one.

  1. Keep the hierarchy. Same section order, plain-text contact details.
  2. Replace every claim. Your scope, your numbers, your tools. Never borrowed achievements.
  3. Run the Review again. Watch the score respond to the evidence in your version.
Open it in the StudioTrack your applications

$0 forever · No watermark · No card · No account to start

What each system will do to this file.

What each applicant tracking system accepts, read from the vendor's own documentation.